We sat down with Lena Farl, a Parisienne woman from head-to-toe, to discuss slow fashion & how to take your first steps into more sustainable fashion choices.

To discover more of Lena’s world, it’s here.
Lena is wearing our Ice Top from our Maille Creation collaboration.

Could you introduce yourself ?
My name is Lena, I am 24 years old and I was born and raised in Paris where I currently live. I studied fashion business and public relations and now work in fashion event organisation. Two years ago, I decided to launch my microblog on instagram where I present my own interpretation of the “Parisian style” because I wanted to show a more inclusive and diverse image of the Parisian woman.

What is about fashion that you enjoy the most ?
I love that it is a highly creative field and the fact that it allows people to express themselves and affirm their personality through clothing. I also like the fact that fashion, on its modest scale, is also a testimony to our history that reflects the needs and state of mind of society in a given period.

The fashion world is in serious need of change and with sustainable fashion in the center of it all, how do you see it evolving?
Fashion industry definitely needs to change! As I said earlier, fashion evolves with society and today, the industry is taking better account of their consumers needs and concerns. I think that sustainability is now a key issue to address for brands as it is an important factor for many of their consumers. The industry has already started to take steps towards a more sustainable fashion and I hope this is going to accelerate considerably from now on.

Are you becoming more conscious about what you buy ?
Yes of course, I’m trying to adopt a more thoughtful style of consumption by trying to avoid impulsive buying, by privileging circular fashion and mostly by educating myself about sustainability.

Do you believe we know enough or do we need to have access to more information on sustainable fashion to be able to make decision on what we buy?
We do have access to a lot of informations concerning this subject. But I feel that some informations are sometimes unclear, especially with regard to the definition of “sustainability” and on what is a sustainable brand and what it involves.

As an influencer, how do you think you can motivate your followers to consume in a more conscious way without making them feeling guilty for buying clothes?
I really want to share with them my journey towards a more thoughtful way of consuming. I want to do it in a positive, fun and non-judgmental way, like continuing to show them how I integrate vintage or second-hand pieces into my everyday outfits or sharing my upcycling projects, for example ! But above all, by constantly informing myself about sustainability and collaborating with brands, collectives and platforms that are committed to make fashion more sustainable.

Focusing on sustainable fashion should not force you to sacrifice style. Do you find what you want or is it still too expensive or not up to your standards?
I couldn’t agree more. I feel that the global offer of sustainable fashion is becoming more and more diversified which is a good thing ! However, I find it still difficult for me to find pieces that fit my style 100%. In term of prices, I feel that sustainable fashion can be in some cases prohibitively expensive which may discourage some people from consuming.

After talking together, upcycling is the topic in sustainable fashion that attracted you the most. Why is that?
Recently, I actually get to upcycled my own clothes and I really loved it ! Since it is very difficult to get fabrics delivered in this quarantine time, I had to be creative and I decided to use fabrics from clothes I was not wearing anymore to make new ones I will wear more often. I really loved doing this ! Upcycling is the ideal way to creatively extend the life of textile waste.

Upcycling is a great way not to use natural resources. Do you think this practice will become more common with designers focusing on what is already available rather than buying new fabrics?
Yes, I think the fashion industry is slowly moving away from this “take-made-waste” model because it’s simply no longer relevant. Many designers are already paving the way for a more circular fashion economy by completely rethinking the way they create and produce their collections.

We all love fashion and we all want to continue buying, however we are also all becoming more conscious. What advice can you give for a smarter wardrobe?
In my opinion, moving towards a smarter wardrobe means we simply have to buy “better”. This can be done by buying more products from the circular economy (upcycling, vintage, second hand), by privileging quality over quantity, and by learning more about the sustainability measures taken by the brands we buy from.